Choosing the right web development agency
Listed below are the main points that you have to consider when selecting an agency. You should evaluate all your options on at least the following points:
- Creative Design – you want to engage an agency which has good capability in UI design and creativity. A website should look interesting for the visitors, it should attract the visitor to spend time on it. When choosing an agency ask for live examples of websites that they have created. Visit these websites and evaluate them.
- Information Architecture – the agency which is creating your website should understand that it is very important to construct the website so that it is easy to navigate and provides intuitive ways for the visitor to find the information that they need from the website. This requires good analysis of the information that the website is going to provide and organizing it in the right manner. Once again an analysis of their existing work should help you take decisions on this front.
- Usability – An often overlooked component which goes hand in hand with the earlier two points is usability. Have you designed the website so that it is efficient for the visitors to use? Find out the capability that the agency has in the area of evaluating and designing a website from a usability standpoint.
- Search Engine Optimization – this is again an overlooked aspect of website design and is often handled at a separate stage. This has to be considered during the website design. Through an SEO optimized site, you are trying to ensure that you come as number one in search results for the keywords referring to you business. For example, if you were a design agency in Edinburgh which made websites, then you would want to be number one if anyone searched for web design Edinburgh (or web development Edinburgh). The agency which is creating your website should know enough about SEO to make the website optimized for SEO. If a website is optimized in this way, it becomes easier for other SEO activities to be carried out.
- Web development – and finally, the way design is different from development is if you need your website to be more than just a static set of html pages such that it needs to have forms, shopping carts, dynamic content, etc. then you need to get an agency which has resources which can do application development and programming.
The above are broadly the main things to watch out for when it comes to selecting an agency for designing your website.


Although this is a sponsored post (disclaimer above), this is one of those things that I would have blogged about anyway had I got to know about it earlier. Jones soda, which allows you to customize the packaging of the soda that it markets, has come out with a Dungeons and Dragons series of their soda bottles. Take a look at the soda bottle to the left, wouldn’t you like to get your hands on one of these bottles? I would love to see them in my refrigerator.
Now, if you would like to be in the second category of the players, then you better learn the game that you are playing very well. You can start out by learning the different types of games. These vary a lot, and even within game types, there are tons of variations. For example, poker alone has a large number of variations, different game types, mixture of game types, and so on (with one of the most popular being Texas Hold’em). What you need to develop and learn are the rules of the game that you pick (which is easy) and the strategies of the game (which is hard, given there is no end), and to develop the quality that makes you a good poker player (which is the hardest, since that is so hard to define).